AGUA 360

Acosol has introduced ‘Agua 360’, a strategic framework encompassing all digital transformation and water efficiency initiatives on the Western Costa del Sol. Part of the Spanish Government’s Recovery, Transformation and Resilience Plan, this €3,286,781.36 project is funded by the European Union’s NextGenerationEU program. It serves all municipalities in the Association of Municipalities of the Western Costa del Sol: Benahavís, Benalmádena, Casares, Estepona, Fuengirola, Istán, Manilva, Marbella, Mijas, Ojén, and Torremolinos.

Agua 360 aims to drive the modernization of Acosol’s infrastructure, thereby consolidating its digital transformation model. This project is the fundamental tool for managing the urban water cycle effectively, not just in shared regional systems, but also across the smaller municipalities of the Western Costa del Sol.

Agua 360 was created to meet the ongoing and future challenges facing the water industry. "It provides a critical and timely response to these impending challenges. Far from just ensuring efficiency and sustainability, this project is set to digitally revolutionize the region's entire urban water cycle. Acosol has been working on this initiative for several years. Originally launched in 2021 under the company’s Digital Transformation Strategic Plan, the strategy now finds its ultimate catalyst in this PERTE funding. This initiative integrates 51 specific actions impacting all member municipalities, categorized into three strategic lines: planning and forecasting, efficiency enhancement, and digitalization and data management. Consequently, this communication plan serves as an essential framework to guarantee structural unity, consistency, and effective dissemination. It ensures that all internal and external stakeholders—ranging from citizens and community groups to industry partners collaborating with Acosol—are well-informed of the ongoing actions and their positive impacts.